7 Components
Here are 7 components for effective web marketing strategy (part 1)
If you are like most Hints & Tips readers, you probably already know that web marketing success is about more than just email marketing. An effective web marketing strategy supports and extends your website, email marketing and all of your other marketing efforts.
Today, our friend and web marketing expert, Mat Greenfield, shares his 7 Components of Effective Web Marketing.
The 7 Components of Effective Web Marketing :
1. Target Audience
The foundation of effective web marketing is the 'who.' Determining your target audience, their needs, wants, level of knowledge, goals, etc is critical to creating a website that will be effective at either lead generation or e-commerce. Often the process of defining target audience is the process of elimination. Figuring out who is not your target audience can help substantially in what can otherwise be a difficult task.
2. Core Message
Flowing directly from who you want to target, is the question of what you want to say to them. Your core message delivers your value proposition in a clear and compelling way. Your core message is not a mission statement, or an executive summary of your strategic plan. Your core message is essentially a list of the reasons that people do business with you - written from their perspective.
Typically, companies have an idea of their core message, but all too often it is written from their own perspective, or is so filled with jargon and technical terms, that it is not understood by the target audience. Once it has been developed and refined, your core message forms the foundation of your specific marketing messages, including your website.
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