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home | Optimized marketing strategy |
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Below is a summary of the components that make up our internet marketing package.
However, every client is unique. We research the target market of each client and create a personalized internet marketing plan that will achieve the best results for their particular requirements. |
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Search Engines:
The first place anyone looks when trying to find something on the web is one of the numerous search engines. These are on-line searchable databases that list web pages submitted to their indexes. Medialeb edits your HTML source code to best optimize your site for search engine submission and indexing (Google, Yahoo, Altavista…). |
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Reciprocal Links:
By making an arrangement to link your site to a similar online business as your own and vice versa – both parties can attract potential customers that they otherwise would not have received. This has proved an extremely effective promotional method. Medialeb research your target and identify the type of sites that are appropriate for building inbound links from using groups, lists, keywords, we then build a master list of sites to contact. |
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Banner Advertising:
This is a straight forward advertising method, where your advert is displayed as a banner at the top of a successful web site. Medialeb designs an interactive animated banner advert, using a variety of techniques proven to significantly increase click through rates. Medialeb will then set up the banner on a carefully researched selection of banner exchange programs. Medialeb shows your banner on our affiliated sites, plus more specialized programs targeted to particular regions or industries. |
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Copywriting:
The design of your site is the first impression a visitor will get of your site. However the most overlooked part of the site is copywriting. This is the text that will hook the casual visitor and turn them into a valued long term customer. Medialeb turns your text into professional direct marketing copy that will entice visitors to take action. Medialeb starts by implementing texts in your pages that will both attract search engine robots, and visitors. |
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Affiliate Programs:
This is a method of paying a commission to other web sites for promoting your goods or services with a link to your site. Medialeb provides you with connections where you can advertise your site with, and for each visitor or purchase that comes from you affiliated site you will have to play the latter a certain amount of money managed by your company and agreed upon by both parties. |
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Newsgroups & Web-rings:
These are on-line discussion groups which focus on a particular subject. By participating in these discussions you will have a very effective and highly targeted method of promotion. However you have to be subtle as no blatant advertising is tolerated. Medialeb researches suitable web rings and set up your company on the ring. For getting your program you have to allow a link-ring to be added on your site which we manage in accordance with you web developer. Medialeb will research these lists and select the most appropriate ones for your target market. We can then send a specially prepared informative article to the chosen groups with a link back to your site. |
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Pay/click & paid advertising:
Here is the example of pay/click programs offered by some huge search engines, and directories that get over billion of visitors daily, therefore your compaign adds will be shown on there pages and for each click you get, you pay certain amount of money which you choose. Medialeb finds out keywords that best describe your site with appropriate description for your add. |
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Content Specialties:
Some Internet service providers also have online forums. Medialeb uses them as newsgroups to submit articles associated with your products that subtly encourage people to visit your site for more information. |
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Broadcast Email,Opt-in:
Using carefully targeted lists or opt in lists where the recipient has asked to receive information on a particular subject you can achieve excellent response rates which are way above conventional direct mail levels. Medialeb will establish a mailing system to send your newsletter on basis that you choose (monthly, bi-monthly or weekly). |
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Conventional Marketing:
This includes direct mail, press releases, advertising, posters, leaflets and stationary. These should all contain your web address for people to find out further information. Medialeb sends details of your site to our database of thousands of online journalists, an add or a news article about your site will be added in the morning newspaper and magazines distributed around Lebanese territories. |
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Internet marketing Analysis:
Once we have set up your internet marketing program, Medialeb needs to analyze the results. This is essential so you can see the ROI (return on investment) and also to see where the internet marketing is most effective. |
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Advertising management campaign:
Medialeb will manage your on-line advertising budget to get the best on return on your investment concerning your website, your product or even the service you are offering. |